Merchant Pulse

Services

Trial it. Grow it. Scale it.

Every Merchant Pulse app is the front of a real service from Venture Stream and AlphaGraphics, with OptiMe for wellbeing. Start small in one branch with your own numbers, and roll out only when it pays.

How every engagement runs

Every service mixes digital delivery with work in the branch itself, and each one is built to make the day better for trade customers and for the branch team.

  1. 1TrialProve it in one place, with your own numbersOne branch or a small group of accounts, a fixed scope and a measure agreed before we start.
  2. 2GrowRoll it out to more branches and customersBuilt on what the trial proved, with your team trained as each branch goes live.
  3. 3ScaleRun it across the estate, measured and improvedEstate-wide and ongoing: monthly reporting, improvements and one support desk.
A tradesperson in a van reordering on a phone

Trade storefront · with Venture Stream and AlphaGraphics

Trade storefront build

Account prices, reorders, collection slots and calculators, connected to your ERP.

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Trial, grow, scale

  1. 1TrialStart here

    One branch, 20 friendly trade accounts

    • Live account prices and stock from your ERP
    • Invoice reorders on a phone

  2. 2Grow

    Every branch, every trade account

    • Collection slots and quantity calculators
    • Branch launch campaign and mail-out

  3. 3Scale

    Your main trade channel

    • Full catalogue and new-account sign-up
    • Monthly search, checkout and reorder improvements

How it's delivered, and who it helps

Digital

  • Trade storefront and app at each account's own prices
  • Online reorders and collection slot booking

In the branch

  • Counter cards, posters and shelf QR codes in every branch
  • Printed welcome packs for new online accounts

For trade customers

  • Order from site at 6am, at their own price, and collect without queuing.

For branch staff

  • Fewer routine phone orders, so the counter has time for the customer in front of them.

Already working at other merchants

Digital trade counter

All 5 digital trade counter examples

Project tools

All 3 project tools examples

Who does what

Venture Stream

  • Storefront build on your ecommerce platform
  • ERP link for account prices, invoices and reorders
  • Collection slot booking and the quantity calculators
  • Search, checkout and reorder rates improved monthly

AlphaGraphics

  • Launch campaign in every branch: counter cards, posters and QR codes
  • Direct mail to trade accounts with their sign-up link
  • Printed welcome packs for new online accounts

Connects to what you already run

  • ERP and trade counterKerridge K8, Epicor BisTrack, Microsoft Dynamics 365
  • Ecommerce platformAdobe Commerce, Shopify Plus, BigCommerce
  • Accounts and paymentsCredit accounts, card payments, statements
WhatsApp ordering pilot

Integration

Works with what you already run

Nothing here asks you to replace your ERP, website or CRM. Venture Stream connects each service to the systems you have, and AlphaGraphics links print and signage to the same data, so branches, web and till say the same thing.

  1. 1

    Map what you run

    A short systems audit: your ERP, website, data and the people who own them.

  2. 2

    Connect it

    APIs where your systems have them, scheduled files where they don't. No rip and replace.

  3. 3

    Keep it in sync

    Monitoring, alerts and one support desk across every partner, so nothing drifts.

Systems named on this page are examples of what each service typically connects to. Each connection is confirmed in the trial's discovery.

Not sure where to start?

The scorecard shows your two weakest areas in five minutes. Start the trial there.

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