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Every app from the Branch of the Future programme, open to try in our own colours.

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Best practice

Every app follows what these merchants are already doing

See all 33 examples

Behind every app

Who delivers what

Each app is the visible end of a service. Venture Stream builds the digital side, AlphaGraphics makes it real in every branch, and OptiMe runs the wellbeing programme.

Venture Stream

Ecommerce and digital: storefront builds, ERP and WhatsApp integration, AI, product data, search and marketing automation.

AlphaGraphics

Print, signage and marketing: branch signage and wayfinding, in-branch promotions, direct mail, printed packs and fulfilment to every branch.

OptiMe

Workplace wellbeing: staff pulse, reporting and the programme behind it.

Trade storefront

Leads to: Trade storefront build

Venture Stream

  • Storefront build on your ecommerce platform
  • ERP link for account prices, invoices and reorders
  • Collection slot booking and the quantity calculators
  • Search, checkout and reorder rates improved monthly

AlphaGraphics

  • Launch campaign in every branch: counter cards, posters and QR codes
  • Direct mail to trade accounts with their sign-up link
  • Printed welcome packs for new online accounts

Photo to basket

Leads to: WhatsApp ordering pilot

Venture Stream

  • WhatsApp Business number per branch, linked to your systems
  • AI list reading matched to your catalogue and codes
  • Checked quotes turned into orders in your ERP

AlphaGraphics

  • 'Snap your list' counter cards, posters and van stickers
  • Printed site order pads carrying the WhatsApp number and QR code

Branch refit planner

Leads to: Survey one pilot branch

AlphaGraphics

  • Branch survey, artwork in your guidelines and advertisement consent
  • Fascias, totems, yard, aisle and counter signage made and installed
  • Monthly promotion kit printed, packed and sent to every branch

Venture Stream

  • Shelf and window QR codes linked to live product pages and stock
  • Google Business Profile and branch pages that match the new look
  • Landing pages for each monthly promotion

Loyalty pack

Leads to: Trade loyalty and win-back programme

Venture Stream

  • Loyalty platform linked to your account and sales data
  • Lapse-risk scoring and a monthly win-back list per branch
  • Win-back emails and texts, sent and measured automatically

AlphaGraphics

  • Tier cards and welcome packs for members
  • Printed win-back mail to accounts going quiet
  • Branded rewards such as workwear, sourced and delivered

Supplier content engine

Leads to: Catalogue clean-up

Venture Stream

  • Catalogue audit and AI clean-up from supplier sheets
  • Product data held once and published to web and till
  • Search and SEO tuned on the finished pages

AlphaGraphics

  • Printed catalogues, price lists and spec sheets from the same data
  • Shelf-edge tickets that always match the website

Team wellbeing pulse

Leads to: Branch wellbeing programme

OptiMe

  • Anonymous staff pulse and the branch-by-branch report
  • The wellbeing programme and support behind it

AlphaGraphics

  • Counter posters and staff room materials, refreshed each quarter
  • Campaign packs printed and sent to every branch

Venture Stream

  • Customer check-in page on your website, linked from the posters