Loyalty pack
What a trade customer sees, and what your branch team sees. All accounts and figures are made up.
The customer's view
Merchant Pulse Trade Rewards
12,480 points
Silver member
Earn 2,520 more this year for Gold
Tiers
- Bronze · Points on every trade pound0+
- Silver · Free delivery on orders over £2505,000+
- Gold · Priority collection slots before 7am15,000+
- Platinum · Named account manager and 2% extra off timber40,000+
Spend your points
- Bacon roll and brew at the counter250 points
- £10 off your next order1,000 points
- Branded workwear jacket3,500 points
- £100 off a power tool9,000 points
One point for every pound spent on account, before VAT.
The branch team's view
Accounts with no order for 45 days or more, biggest spenders first.
Monthly spend at risk
£14,150.00
- North Tees RoofingRoofer · last order 52 days ago · usually £6,900.00 a month
- D. Moss LandscapesLandscaper · last order 96 days ago · usually £3,300.00 a month
- K. Patel PlasteringPlasterer · last order 71 days ago · usually £2,150.00 a month
- Coastline KitchensKitchen fitter · last order 47 days ago · usually £1,800.00 a month
The next step · with Venture Stream and AlphaGraphics
Trade loyalty and win-back programme
Spot accounts going quiet early and give them a reason to come back.
Spend won back each year
£345,600 in yearly trade spend kept instead of lost to a rival.
Your numbers, not ours. The starting figures are there to be changed.
How it's delivered, and who it helps
Digital
- Loyalty platform and lapse-risk scoring
- Win-back emails and texts, measured
In the branch
- Tier cards and welcome packs
- Printed win-back mail and branded rewards
For trade customers
- Clear reasons to stay: points, perks and being recognised at the counter.
For branch staff
- A monthly list of who to call, instead of noticing an account has gone too late.
Trial, grow, scale
1TrialStart here
Win back one branch's quiet accounts
- Lapse list from your sales data
- Offers by email, text and post, measured
2Grow
Tiers and rewards for every trade account
- Member cards and welcome packs
- Rewards set around your margins
3Scale
Retention run estate-wide
- Automated win-back for every branch
- Results by branch manager each month
Who does what
Venture Stream
- Loyalty platform linked to your account and sales data
- Lapse-risk scoring and a monthly win-back list per branch
- Win-back emails and texts, sent and measured automatically
AlphaGraphics
- Tier cards and welcome packs for members
- Printed win-back mail to accounts going quiet
- Branded rewards such as workwear, sourced and delivered
Connects to what you already run
- CRMHubSpot, Salesforce, Microsoft Dynamics 365
- Email and textDotdigital, Klaviyo, SMS gateways
- ERPAccount, invoice and sales history
Start with the trial. See every service and how to start